date:Oct 28, 2013
nt that our best days for KFC in China are yet to come, Chief Executive David Novak said in an analysts call on October 9.
As trust of domestic brands grows, diners are being increasingly drawn to local dishes, perceived as healthier due to a wider variety of ingredients, while there is mounting interest in traditional Chinese food and dining culture.
Last year a documentary called A Bite of China aired on local television drawing more than 100 million viewers, making it the most successful do