Local fast food firms tempt China diners away from U.S. rivals
date:Oct 28, 2013
ith new, health-focused Chinese specialties that has helped us create a niche in the fiercely-competitive Chinese fast-food market.

In a slowing economy, many consumers are trading down to cheaper alternatives or simply dining at home, said analysts, which has contributed to the growth rate in the wider fast food market halving over the last 5 years to 8 percent this year.

Lunch at Dicos costs less than 17 yuan ($2.80) compared with a similar offering from KFC, which costs 25 yuan ($4.11), acc
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