date:Oct 24, 2013
business in 2012, as it attracted 1 million more shoppers and got existing customers to spend more.
The retailer has done a particularly good job in conveying its competitive pricing message through its 'Like Brands Only Cheaper' and subsequent 'Swap and Save' campaigns - both of which have given the supermarket a clear point of difference,said Kantar director Edward Garner.
Lidl also kept up its strong run with sales growth of 13.1 percent and a market share of 3.0 percent, up from 2.7 perc