date:Oct 24, 2013
essage through its Like Brands Only Cheaper and subsequent Swap and Save campaigns both of which have given the supermarket a clear point of difference.
Lidls growth of 13.1% is somewhat overshadowed by Aldis performance but it nevertheless keeps up a strong run. The combined discounter share of 6.8% continues to grow and has remained above that of the Co-operative since March this year.
The only grocers to resist pressure from the discounters are Sainsburys and Waitrose, which have outperf