‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
Shanghai male age peer aslike a child product, it looks too nave.

Wine labels for Domestic wines involved Chinese characters on a traditional-looking label with some western test, a traditional old world wine look and a cream/white colour.

Such designs were mostly rejected amongst imported wine drinkers, Wine Intelligence said, and concerns lingered over quality and value, although such brands appealed on business occasions.

I might order such wine when dining with people who are very local a
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