‘Surprising’ wine label study shows brands should speak to Chinese
date:Jul 03, 2012
Modern Classic] style can be seen as too mainstream and lacking in individual characteristics,to aid stand-out appeal on the shelf.

For instance, one Shanghai male aged 40-50 said of a Jacobs Creek (Pernod Ricard) wine:It looks very mainstream, and I have seen it in the corner shops.

In the Eclectic category, South Africa brand Tall Horse won plaudits from a Beijing female aged 25-29 for itsnice colour scheme and cute design, but label showing a giraffe and purple colour scheme were seen by a
6/8 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
05/04 07:35