date:Jul 03, 2012
occasions, celebrations, gifting or collecting.
However, such a design might not be the top choice for more conservative consumers, who used more traditional label categories as a quality cue, Wine Intelligence said.
Conversely, Modern Vibrant suggested New World mainstream brands of mid-range quality at a low-to-medium price point, suitable for informal occasions or a casual dinner party at home.
Wine Intelligence looked at what design aspects worked well in each category in more depth, hig