Dairy Crest aims to bolster spreads business through whole grain innovation
date:Jul 03, 2012
Clover Seedburst, which was developed over a period of 18 months, will contain seed oils and a blend of sesame seeds, barley, linseeds, oats, wheat, rye and millet.

Through the development, which will be available in the UK from mid-July, Dairy Crest hopes to appeal to a more health-focused audience and believes the innovation will reinvigorate its butter and spreads business, which is currently worth around 1.3bn.

The announcement comes less thanone week after Dairy Crestreceived a binding
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