date:Oct 21, 2013
the category has flattened off, and were, in the case of DiGiorno, gaining share and overall basically holding, he said.
Since unveiling a new look and recipe for its Hot Pockets brand this year, Nestle said its handheld snacks segment has gained volume.
But weighing down Nestles frozen foods business is Lean Cuisine, burned by consumer perception regarding the freshness of the products.
Theres a perception in frozen which seems to be hurting this segment, which were addressing and addressin