Frito-Lay franchise flexes muscle
date:Oct 18, 2013
hree to five years of profit growth, but perhaps the biggest key to the franchises growth is the fact the Frito-Lay business has been segmented in an interesting way, where the company looks at demand spaces rather than just cohorts or day parts.

Looking at demand spaces now, we can see how we can expand the Frito-Lay eating occasions, she said. So as you look at the overall macro snack environment, we know how to push salty snacks into taking away cookie occasions, cracker occasions, chocolate
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