date:Oct 17, 2013
ts menu because people have the menu in front of them.
In terms of digital orders, basically all of the customer metrics are better with digital orders, and most importantly the retention of those customers is higher because their customer satisfaction is higher and the frequency of those customers is higher, Mr. Doyle said.
Digital sales for Dominos have reached about 40% of total sales, he said. Phone call-in orders are accounting for about 50% of sales, and walk-in orders are accounting for