Domino’s Pizza to ease up on product development pace
date:Oct 17, 2013
launching things every six or eight weeks like we have in the past. We think that what we are doing is building overall brand momentum by focusing on fewer, bigger things that are truly improving the experience for our customers.

Slowing the pace of product launches should have a positive effect, he said.

It helps with execution in the stores, and it helps us make sure that the things that we are launching weve got right, Mr. Doyle said.

A digital on-line platform may help Dominos build on i
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