date:Oct 17, 2013
t can be made in advertising.
Unilever said that there were no other foods or ingredients on the market with proven cholesterol lowering effects.
Their advertising agency Clearcast said its nutrition consultant believed the claim was substantiated by firm evidence. It was confident that the on-screen text, which outlined the size of the effect ver a specific time, qualified the claim in line with conditions.
However, the ASA ruled no other food lowers cholesterol more was a specific heath cla