date:Oct 17, 2013
Unilever has been banned from running two Flora Pro-Active TV ads by the UK's Advertising Standards Authority [ASA], on the grounds that they make unjustified claims.
The [ASA] received two complaints about ads by Adam Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ.
The complainants questioned whether the ads claim that no other food lowers cholesterol more could be substantiated.
There are strict rules governing the nutrition and health claims tha