Hillshire Brands sets upscale product goals
date:Jul 03, 2012
leader; Jimmy Dean, which also is approximately $1 billion segment, is the breakfast-sausage leader, while Ball Park Franks is No. 1 in hot dog sales. To achieve his goal of reaching 5 percent annual revenue growth, Connolly must gain market share in these niches and create new categories, such as Jimmy Dean did with its refrigerated breakfast sandwiches, the article states.

And while Connolly strategizes for success, Hillshire just might become a takeover target, warns New York-based Alexia Ho
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