date:Oct 17, 2013
Speaking to analysts on Tuesday, CEO Indra Nooyi said carbonated beverages now make up about 40 percent of Pepsi's North American drinks business, down from more than 50 percent a decade ago, due to a fundamental shift in consumer preferences.
The soda category is declining about 3 percent a year overall as consumers are demanding healthier and more natural-seeming options, she said.
In the last six to nine months, there has been an accelerated decline in diet drinks as people say they don'