date:Oct 15, 2013
r costs and rental fees. At present, these costs in the domestic market are much lower than they are in the US. So the high price of Starbucks products doesnt have much to do with costs.
Wang said that domestic consumers blind faith in foreign brands is the main reason for the high price of Starbucks. Coffee products should exist as popular consumer products, and a reasonable price in China should be around 10 yuan per cup.
The current coffee market is mainly led by foreign brands such as Star