Starbucks can’t justify high prices in China
date:Oct 15, 2013
rice is 220 to 350 yuan.

Starbucks said that pricing of its products is based on various factors such as raw materials, equipment, infrastructure investment, logistics and transport fees, staff salaries, rent, exchange rates, import tariffs and other operating costs. Compared with the US, the cost of Starbucks coffee in China is higher in transportation fees and tariffs.

But Wang Zhengdong, director of the Coffee Industry Association of Shanghai Food Association, said that the cost of every cu
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