date:Jul 03, 2012
anish consumers cited busy lives as the most influencing trend, indulgence and changing age structures have followed next with about 34% and 33% respectively.
The market has also experienced a remarkable penetration by private label products - with value share of most of the segments crossing 30% and chilled noodles holding as high as 64% in 2011.
Among the segments, influence of busy lives continued in ambient noodles, chilled noodles, chilled pasta, and dried noodles, while changing age struct