date:Oct 14, 2013
Finch suggested there are several steps a company can take to build trust in their brand.
The IGD tracks 13 different industry dimensions of trust from safety through quality to community relations in its ShopperVista service, which could provide a benchmark,she said.
Denney-Finch said it was critical companies knew their supply routes inside out and planned to lift their levels of traceability.
Technological advancements will have an impact, she added.
As more and more items become tagged w