IGD chief: Grocery industry needs to drive consumer trust via transparency and traceability
date:Oct 14, 2013
hics; and an Open University intelligent shopping trolley, which provides an ethical score for food choices.

However, while the industry has made a lot of progress on traceability it hasnt completed the job, said Denney-Finch. There are still gaps, too many logos, too much
small print, she said.

Denney-Finch urged delegates to go back to their founding values to instill trust. She highlighted the Geowine system used by a co-operative of wine producers in southwest France. It includes the use o
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