date:Oct 14, 2013
to know a lot about where their food comes from has grown from 34% to 56% in thepast two years. But only 12% feel they do know a lot, she said.
Further, eight in 10 shoppers believe food and grocery companies should know where every single ingredient comes from, according to the IGD.
Ethics are becoming crucial too. Denney-Finch highlighted two developments in this space: an app called Buycott, which runs a background check on the company
behind any brand to see if it contravenes a persons et