IGD chief: Grocery industry needs to drive consumer trust via transparency and traceability
date:Oct 14, 2013
The grocery industry needs to have a revolution in transparency and traceability if it is to rebuild consumer trust, according to Joanne Denney-Finch, chief executive of theIGD, speaking at its 2013 convention in London this week.

Even though trust in food, for example, has been picking up since the horsegate scandal, the industry is under more scrutiny than ever before, said Denney-Finch.

IGD research shows that six in 10 shoppers do trust food and grocery companies to do the right thing most
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