date:Oct 14, 2013
end less money with the supermarket by helping them find recipes to match products they already have intheir store cupboards.
Asdas shopping app, meanwhile, enables shoppers to manage their budgets and can help shoppers trade down to the lowest priced basket or trade up.
Solutions and utility like this will build loyalty for the long term, said Smith.
Asda is also involving shoppers in the marketing of its Chosen by You range by encouraging posts on social media, using the Chosen by Me hashta