date:Oct 14, 2013
issues, collaborateand work to improve the business.
It takes its inspiration from social platforms, he said.
According to Smith, retailers can help remove that burden, solve problems and find solutions for customers and families.
Asda is using social media to do that, said Smith, but it must have utility.
Customers are extremely savvy they expect products and services to be really useful, helpful and provide real value, he said.
Smith said Asda is now showing its customers how they can sp