date:Oct 14, 2013
o the psyche of customers to build long-term loyalty, he said.
Smith said if Asda made a social media post, which was commercial, it had to involve at least 10 customer interactions because people dont like to be sold to.
Smith told delegates they need to embrace becoming social organisations but it was a customer-led environment, not a one-way street.
Smith said Asda was harnessing its colleague website, The Green Room (URL=http://greenroom.asda.com/) , by allowing staff to comment on company