date:Oct 14, 2013
Asda is maximising the value of social media to drive sales and get closer to consumers, according to its chief marketing officer Stephen Smith., according to its chief marketing officer Stephen Smith.
Speaking at the 2013 IGD Convention Smith said social media can intersect and influence brands, trust and loyalty.
Smith said social media wasnt complex but should be focused on communication and having a real conversation with customers rather than disruption and selling.
You have to get int