date:Oct 14, 2013
night; shop at c-stores once a week or more; and respond well to product demonstrations and samples.
Hispanics also shop c-stores once or more weekly, but they tend to shop in the morning and at lunch in the afternoon; are more likely to purchase gas at the store; are attracted to good loyalty programs such as store credit cards and fuel rewards; and value freshness over price.
There are numerous ways to engage all consumers in search of a snack while focusing on the groups with the highest gr