date:Oct 14, 2013
For today's consumers, their daily meals are breakfast, lunch, dinner and snacking, which has become a form of meal itself and is now part of their daily routines and activities. The rise of snacking was the focus of a category management-track educational session, Destination Refresh and Recharge, presented by Coca-Cola Refreshments' Doug Middlebrooks, assistant vice president of shopper marketing, and Amy Valenzuela, senior shopper insights manager.
The data is clear: the majority of consume