Sunsweet Prunes are fashionable in Japan, but faces fruit’s image problem in US
date:Oct 14, 2013



US-based Sunsweet Ingredients has a lot ofbusiness interest coming from international markets like Japan, LatinAmerica and Northern Europe, according to Tom Leahy, president ofSunsweets global sales agent CropSource International.

Awareness level is quite high and prunes can be found in every retail store across Japan. Thatswhy we see the opportunity on the ingredients side we know people eat them, they understandthem and have the awareness level and its something new for the bakery and con
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