date:Oct 11, 2013
ed to engage and reward shoppers.
For instance, in celebration of Mondelēz Nabiscos Mallomar cookies 100th anniversary, it recently sent targeted offers to those who have purchased the brand. The offer: $1 a box. More than 17,000 coupons were downloaded, and more than 11,000 redeemed.
The strategy here wasnt necessarily to bring in new users; rather it was done to thank our customers, Zambo said