date:Oct 11, 2013
l shoppers are younger than 45 years of age. However, 49% of those who have provided emails; 57% who use the retailers ShopRite from Home service; and 66% who use its mobile app are under 45.
Digital coupons currently rank No. 4 on the list of reasons why consumers visit shoprite.com, following the weekly circular, ShopRite from Home and ShopRite's store locator.
Leveraging its email database now 2 million strong, it sends targeted offers based on past purchase behavior. The offers are design