date:Oct 11, 2013
Wakefern Food Corp. has ramped up its digital efforts to create a stronger relationship with shoppers, particularly younger ones.
From a strategic standpoint, our digital initiatives allow us to engage with the next generation of shoppers, Donna Zambo, manager of ecommerce and digital innovation for the member-owned wholesale cooperative, Keasbey, N.J., said Thursday in a session at the Path to Purchase Institutes Shopper Marketing Expo.
Wakeferns overall consumer base is aging: Just 33% of al