date:Oct 11, 2013
etables and UK sourced minced beef. Heinz is targeting the 25-44 year old male market with the launch.
Shivani Desai, Heinz brand manager, said: We've seen that penetration of the canned ready meals market is low and sales are declining year-on-year overall. By launching new Heinz Big Canned Meals range we aim to create excitement in the category, and restore consumers' faith within the sector that canned meals can provide a great quality, delicious and convenient meal option.
The launch will