date:Oct 11, 2013
Heinz is hoping to reinvigorate the UK canned meals category through the launch of a Chilli Con Carne range under its 'Big' brand.
Heinz said it aims to drive sales of the canned meals market, facilitating category growth, with the launch of the Big Chilli Con Carne range. The line will include two variants initially: Chilli Con Carne; and Fiery Chilli Con Carne.
The range will have an RRP of GBP1.99 (US$3.17) and will include ingredients such as tender pinto beans and kidney beans, chunky veg