Hershey to Launch Lancaster Brand in US
date:Oct 11, 2013
irst time the company had launched a brand into an overseas market.Lancaster brand candies are carefully crafted through a proprietary Nai Bei candy-making process that requires high-quality imported milk and slow cooking.This process creates a rich, creamy flavor that represents a new candy experience for consumers in China.

Lancaster was carefully developed with the consumer experience in mind. We believe that quality ingredients and craftsmanship are what make Lancaster extraordinary and mak
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