date:Oct 10, 2013
n-based Uni-President, well-known in China for its pickled cabbage flavoured noodles, has now called a truce in the bruising battle that had depressed its margins, bringing the free sausage promotion to an end.
It seems to be quite an emotionally charged, rather than a rational competition, said Torsten Stocker, a Hong Kong-based partner at consulting firm AT Kearney.
Tingyi, which has a market value of $14.8 billion, accounts for 44.1 percent of sales volume in China's noodle market, while no