date:Oct 10, 2013
scan the label of either Seagrams Pineapple Twisted or Seagrams Peach Twisted Gin. Once scanned, consumers can view videos and learn how to make a Seagrams Gin signature cocktail. The Ginsider app then encourages consumers to share content and interact with the brand and each other via Facebook and Twitter.
We are living in a world driven by a constant stream of new technology that is right at our fingertips, said Jennifer Pierdant, Brand Manager of Seagrams Gin, Pernod Ricard USA. Seagrams co