date:Oct 10, 2013
favourite retailer, retained its crown as the most trusted retailer, closely followed by Marks Spencer and Waterstones.
Tom Gladstone, partner at OCC, said: Trust plays a critical role for consumers overall perception of a retail brand so its worrying that trust in retailers has hit a four-year low. The report shows that a focus on CSR or ethical trading alone is not enough to convince UK consumers that a brand is trustworthy rather, delivery on promise and quality remain prerequisites to win