date:Oct 09, 2013
to expand internationally is the growing power and sophistication of local competitors, Plassat told The World Retail Congress.
The challenge for global retailers was thus how to brand themselves in different markets and local solutions were needed to do that. When you go to Brazil or China, these people are not expecting you, Plassat said. We are not in an imperialist era.
After a period of selling assets to cut debt, Carrefour, Europe's largest retailer, is looking at ways to accelerate its