date:Oct 09, 2013
The era of imperialism in international retailing is over and store groups must learn to adapt their brands to win against local competition, the head of world No. 2 retailer Carrefour said on Monday.
The comments from Georges Plassat come after a string of international store groups, including Britain's Tesco and Carrefour itself, have been forced to rein in their expansion plans after struggling in some foreign markets.
What foreign retailers often underestimate when assessing opportunities