date:Oct 09, 2013
Multinational group Mahindra Mahindra Ltd. is a multinational group based in Mumbai India. In 2000 they entered the fruit business the company Mahindra Shubhlabh Services Ltd, (MSSL).
The first grapes were exported to Europe and the UK in 2005 and the company has now established itself as one of the leading grape exporters from India, exporting 7800 tons in 2013.
CEO Vikram Puri explains that, One thing led to another, when we entered the grape business. Farmers wanted more assistance to fin