date:Oct 09, 2013
A surge of grey market Coca-Cola products from Ireland is driving down prices in the UK and seriously disrupting Coke's promotional strategies.
Soft drinks buyers in the UK have told various media outlets that the scale of the problem is so bad that for some Coca-Cola brands, one third of the volumes sold are coming from grey market sources.
Wholsalers and agents are selling products made by Coca-Cola Hellenic, who holds the Irish bottling licence, to UK retailers at a 20%-30% discount on the