date:Oct 08, 2013
aders from within their organisation, but with consumers too, he said.
Brands that learn to think differently about the role they play in consumers lives and how to fulfill that role have an opportunity to change the world in ways they never imagined, Mr Frampton said.
Food and beverage brands in the top 100
Food and beverage brands that made the top 100 Best Global Brands list included:
Coca-Cola, number three, down from number 1 in 2012, with a brand value of US$79.213 billion
McDonalds,