date:Oct 08, 2013
role of leadership as it relates to brands. Interbrand contends that leadership must now be shared. CEOs, CMOs and consumers all have the power to drive the value of the brands they manage or admire, according to Interbrands.
In todays global and social media-obsessed marketplace, brand leaders recognise the need to be highly collaborative, said Mr Frampton. The top 100 most valuable global brands are unlocking their value by participating, listening, learning and sharing and not just with le