date:Oct 08, 2013
provement of (the mid-tier) Tesco brand and now the relaunch of finest, he said.
The relaunch is being supported by sponsorship of Downton Abbey, currently Britain's most popular television drama series, and by an advertising campaign that starts later this month.
Despite heavy investment in new products, staff and revamped stores, Tesco last week posted flat underlying quarterly sales in Britain, while plunging profits in mainland Europe added to pressure on its struggling overseas business.