Tesco relaunches ‘finest’ premium private label to win back shoppers
date:Oct 08, 2013
rom Kantar Worldpanel show Waitrose growing sales at 9.7 percent year-on-year in the 12 weeks to Sept. 15, compared with just 1.9 percent at Tesco.

This isn't about taking on Waitrose, Tesco's UK managing director Chris Bush told reporters at the relaunch of the 1,500 product finest range, currently worth 1.4 billion pounds in annual sales.

This is us continuing on our journey on improving our food offer that started last year with the relaunch of (value range) Everyday Value, the continual im
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