date:Oct 03, 2013
Stolichnaya vodka, a brand owned by Luxembourg-based SPI Group, has introduced a new glow-in-the-dark bottle, Stoli Night Edition.
The new Stoli Night Edition features a label printed with glow-in-the-dark ink, which glows in the dark after exposing it to light for a long period of time, reports thespiritsbusiness.com.
A hidden pattern on the front label is visible only in the darkness.
SPI Group chief marketing officer Marco Ferrari was quoted by the site as saying, Those who appreciate a go