date:Jun 30, 2012
bani and Danone, adding that Yoplait was unlikely to become a major player in the market.
General Mills is hoping to side-step this suggestion by expanding its Greek yogurt offering beyond Yoplait.
Our US yogurt innovation extends beyond the Yoplait brand. Liberte is the leading player in Canadas fast emerging Greek segment,Powell added.
The firm will begin a US regional roll-out of Liberte Greek yogurt in the summer with a six item launch. It will also increase its distribution of Liberte Md