date:Jun 30, 2012
rowth business in fiscal 2013.
General Mills was a late entrant to the US Greek yogurt market, not launching its Yoplait Greek product until early 2010.
The product has failed to challenge the likes of Danone and Chobani, and its share of the US Greek yogurt market has dropped to 5.7% after peaking at 8.1% earlier this year.
Expanded Greek offering
Earlier this month, Wall Street research firm Sanford C. Bernstein reported that the US Greek yogurt market had become atwo horse racebetween Cho